Wayward Publishing Founder on CEO Wisdom Podcast

Thank you to Charles Cormier for having Wayward Publishing Founder, Jackson Aaron on the CEO Wisdom Podcast. Here’s the time stamps listing what they discuss.

00:00 🎶 Jackson Aaron founded Wayward Publishing, assisting independent artists in distributing their music on platforms like Spotify and Apple Music.

01:10 📅 Balancing time between a full-time job and a startup involves setting clear priorities and goals for each.

02:19 💡 Wayward Publishing assists artists with music publishing, marketing campaigns, social media scheduling, and ensuring their music is easily accessible to their audience. 03:11 💼 Targeting artists for sales involves a mix of established and emerging talents, offering various services tailored to their needs and budgets.

04:35 📈 Success metrics for artists include royalties, social media followers, brand collaborations, and potential label signings. 05:42 🔎 Personalized approaches, like reaching out directly to artists, are effective in building relationships and scaling the business. 06:38 🌱 Wayward Publishing's growth strategy involves prospecting at live shows, building relationships with emerging artists, and offering tailored services.

07:21 🤝 Experience at Dow Jones has equipped Jackson with sales skills, from top-of-funnel activities to onboarding new customers. 08:17 📊 Dow Jones sells data products targeting various professionals, from risk and compliance officers to traders and executives. 09:39 📞 Sales methods include LinkedIn outreach, email campaigns, and direct calls to executives, leveraging the reputation of The Wall Street Journal.

10:47 🎯 Top goals for Jackson include meeting sales targets, growing his pipeline, promoting new Dow Jones products, and expanding Wayward Publishing's artist roster and revenue.

11:45 🌐 Connect with Jackson on LinkedIn or visit Wayward Publishing's website for more information.